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Is gender equality an utopia?

In September the Swedes goes to vote.  A topic of interest for me is the discussion around the tax reduction for household services like cleaning and wether it is a good thing for women or not. One take on it is that it is good because it creates jobs, and especially in a business that definitely exists but very few have been willing to pay full price and therefore it has been done in silence and outside of the tax system. The other take on it is that it is not helping women since it is mainly rich people who uses it and gets even more tax reductions.

But, if it creates jobs, isn’t that good? What did I miss?

In Sweden we have a deeprooted belief that a gender equal society is  abetter society. Meaning that men and women should ahve the same rights and possibilities to achieve their dreams. Amen – I agree to that.

But..how do we get there? There is talk about forcing companies to bring women onto the board. There is talk about making it law that the dad has to use a third of the parental leave, mom a third and then a third to share as they like. (The Swedish business magazine aimed at women, Passion for Business, had an article in the latest issue where they asked the political parties gender equality questions)

What happened to the right to choce then? To me it feels like adding medicine to get rid of the symptoms instead of looking at the root-cause. I have no easy answers but I believe that we need to change on an individual level to be more open and look at things clear-minded. And be accepting. Show the possibilities. But is it so wrong if a woman wants to stay at home with her children? To have a career as a wife and mother?

I want the right to chose for myself. Not to be given it by law. I want to become a boardmember on my own merits. I want to be given a job on my own merits. I do expect that the recruiter does so with an open mind and looks at the merits of the person, not the gender – or for that matter skincolor, name and so on. But here is where we need to do the groundwork. Create the opportunties, not force them.

But what do you think? Do you agree with me? If not I would very much like to hear what you think. Beacuse I have no answers but this is what I think with the knowledge and understanding I posses here and now. Maybe you will make me change my opinion? But that is then, my choice.

Celebrating one year as business owner

I’ve been running my consultancy business for a bit over a year now and something like that requires a celebration, right? I wanted to celebrate in a way that wasn’t just fun but also made a difference.

I decided to support the work of Hand In Hand. Their aim is to eliminate poverty through enterprise creation and [...]

Personal vs private

One of the things that seems to be of concern when companies start thinking about venturing into social media is this perception that one has to reveal everything because of the social in social media. Not true.

Yes, you are expected to be human, to have a dialogue and to add content that has necessarily passed through [...]

What’s you story?

I don’t think anyone has missed the hype around social media. But what is it?

For me social media is simply a way of meeting people. Technology is enabling something that man has always been doing: interacting with other human beings. Man is a social creature and we love to share our stories. It makes us feel [...]

It is so simple

…yes, really. This thing called communication. Actually.

Today Sanna writes on her blogg Salamanderpm that “Loyal customers demand two-way communication”. (Sanna’s blogpost is in Swedish but the source to her post is from The Wise Marketer) In short, you need to think long-term and not engage in short-term solutions. Customers today are much more demanding and chose [...]

What did you learn today?

I believe that knowledge is important. And by knowledge I don’t mean only big, complex things like quantum physics. I think that every day we learn small bits and pieces that in the end makes a difference in our lives. Each new piece of knowledge accumulates and sometime down the road will mass up to something [...]

Addicted to the FarmVille game

A few weeks ago I was invited by a few friends on Facebook to become their neighbour in the FarmVille game. Until then none of the games passing by caught my attention, but this one did as I have worked as a farmhand and loves countrylife. And I am hooked.

I check in the first thing I [...]

Respect your peers

The other day I took the train to Stockholm and for once I had actually requested to be put in the quiet section of a traincar in order to be able to sleep (it was a very early morning trip). The meaning of those sections are that there should be no mobile phone calls and only [...]

Wasting time online?

Sometimes my husband asks me “What do you do all day?”. This question arises when we have talked about how many billable hours I’ve done during a day and he looks at the list of other things that I could have done, like lawn-moving or painting the new bedroom, if I didn’t work a full day.

So [...]

Nobel Peace Prize to Twitter?

Unless you’ve been on a deserted island for the last 12 months you’ll probably have noticed that social media is all the rave at the moment. And can it get more hyped than awarding the Noble Peace Price to a social media outlet, Twitter?

It was Mark Pfeifle,  a former aide to President George W Bush, who [...]