OMACA - Online Marketing And Communication Activities in Sweden AB

Are you friends with your parents on Facebook?

admin — Thu, 05 Apr 2012 14:45:28 +0000

Today I had the honour on behalf of Transfers (Swedish organisation working to bring the industry into class rooms) meet students at IT-Gymnasiet in Gothenburg studying Digital Design and Communication to talk about my work as communicator. We had a good discussion about what communication is, how best to brand oneself and private vs personal.

I also [...]

Competition is tough in the insurance business

admin — Tue, 20 Mar 2012 09:09:37 +0000

I have bought a new car. Well, new to me. A white Opel Corsa Swing. And I of course needed insurance. So I did a Google search on ‘compare car insurance’ and got a few hits on comparison websites.

I carried out a few searches and found the best price on Insplanet (in Swedish) [...]

Webcoast 2012 – my first unconference

admin — Tue, 20 Mar 2012 08:50:37 +0000

I spent the weekend in Gothenburg at Lindholmen Science Park where the unconference Webcoast manifested for the second year running. A great mix of people and topics.

At an unconference the participants create the agenda, or the Grid as it is called. At 20:00 on Friday the Grid opened up and everyone then had the same chance to add [...]

No, Travelodge, you can not wait until March

admin — Tue, 10 Jan 2012 14:31:59 +0000

I am going on a business trip to the UK and have booked a room at the Travelodge – a budget hotel chain. Today I needed to change my check-out date. As I have booked the Flexible option I was able to change my booking up until 12 noon on the arrival day. Perfect.

[...]

Swedes and their love for IKEA

admin — Tue, 01 Feb 2011 17:24:26 +0000

Last Wednesday Swedish television station SVT aired the first of two programmes where they revealed the truth about IKEA and Ingvar Kamprad (text in Swedish) – their own words. After the show the comments on IKEA Sverige’s Facebook page started pouring in and the love Swedes have for its yellow and blue company was obvious [...]

Are you harvesting the stories in your company?

admin — Thu, 27 Jan 2011 13:52:58 +0000

Who doesn’t love a good story? Told well it will make us see pictures in our heads (mine and yours might differ a bit) and play on our emotions. Before the written word stories were used to remind new generations about our history. As children we learnt right from wrong by listening to stories. And [...]

Are you ready to go social?

admin — Wed, 15 Sep 2010 09:57:58 +0000

The hype of social media has got a lot of people stumbling for footing. And a lot of people telling their agencies “We need to be on Facebook!”. Do you really?

As with all communication projects, social media needs a plan. Who are you trying to reach? Where are they? And even if you know [...]

Is gender equality an utopia?

admin — Tue, 20 Jul 2010 12:51:34 +0000

In September the Swedes goes to vote. A topic of interest for me is the discussion around the tax reduction for household services like cleaning and wether it is a good thing for women or not. One take on it is that it is good because it creates jobs, and especially in a business that [...]

Celebrating one year as business owner

admin — Thu, 13 May 2010 17:09:05 +0000

I’ve been running my consultancy business for a bit over a year now and something like that requires a celebration, right? I wanted to celebrate in a way that wasn’t just fun but also made a difference.

I decided to support the work of Hand In Hand. Their aim is to eliminate poverty through enterprise [...]

Personal vs private

admin — Mon, 15 Mar 2010 21:09:49 +0000

One of the things that seems to be of concern when companies start thinking about venturing into social media is this perception that one has to reveal everything because of the social in social media. Not true.

Yes, you are expected to be human, to have a dialogue and to add content that has necessarily [...]