OMACA - Online Marketing And Communication Activities

Is gender equality an utopia?

admin — Tue, 20 Jul 2010 12:51:34 +0000

In September the Swedes goes to vote. A topic of interest for me is the discussion around the tax reduction for household services like cleaning and wether it is a good thing for women or not. One take on it is that it is good because it creates jobs, and especially in a business that definitely [...]

Celebrating one year as business owner

admin — Thu, 13 May 2010 17:09:05 +0000

I’ve been running my consultancy business for a bit over a year now and something like that requires a celebration, right? I wanted to celebrate in a way that wasn’t just fun but also made a difference.

I decided to support the work of Hand In Hand. Their aim is to eliminate poverty through enterprise creation and [...]

Personal vs private

admin — Mon, 15 Mar 2010 21:09:49 +0000

One of the things that seems to be of concern when companies start thinking about venturing into social media is this perception that one has to reveal everything because of the social in social media. Not true.

Yes, you are expected to be human, to have a dialogue and to add content that has necessarily passed through [...]

What’s you story?

admin — Sun, 07 Feb 2010 11:45:02 +0000

I don’t think anyone has missed the hype around social media. But what is it?

For me social media is simply a way of meeting people. Technology is enabling something that man has always been doing: interacting with other human beings. Man is a social creature and we love to share our stories. It makes us feel [...]

It is so simple

admin — Thu, 14 Jan 2010 11:11:24 +0000

…yes, really. This thing called communication. Actually.

Today Sanna writes on her blogg Salamanderpm that “Loyal customers demand two-way communication”. (Sanna’s blogpost is in Swedish but the source to her post is from The Wise Marketer) In short, you need to think long-term and not engage in short-term solutions. Customers today are much more demanding and chose [...]

What did you learn today?

admin — Sat, 02 Jan 2010 15:34:48 +0000

I believe that knowledge is important. And by knowledge I don’t mean only big, complex things like quantum physics. I think that every day we learn small bits and pieces that in the end makes a difference in our lives. Each new piece of knowledge accumulates and sometime down the road will mass up to something [...]

Addicted to the FarmVille game

admin — Fri, 04 Sep 2009 10:06:05 +0000

A few weeks ago I was invited by a few friends on Facebook to become their neighbour in the FarmVille game. Until then none of the games passing by caught my attention, but this one did as I have worked as a farmhand and loves countrylife. And I am hooked.

I check in the first thing I [...]

Respect your peers

admin — Tue, 18 Aug 2009 15:54:19 +0000

The other day I took the train to Stockholm and for once I had actually requested to be put in the quiet section of a traincar in order to be able to sleep (it was a very early morning trip). The meaning of those sections are that there should be no mobile phone calls and only [...]

Wasting time online?

admin — Mon, 13 Jul 2009 10:07:37 +0000

Sometimes my husband asks me “What do you do all day?”. This question arises when we have talked about how many billable hours I’ve done during a day and he looks at the list of other things that I could have done, like lawn-moving or painting the new bedroom, if I didn’t work a full day.

So [...]

Nobel Peace Prize to Twitter?

admin — Wed, 08 Jul 2009 09:48:17 +0000

Unless you’ve been on a deserted island for the last 12 months you’ll probably have noticed that social media is all the rave at the moment. And can it get more hyped than awarding the Noble Peace Price to a social media outlet, Twitter?

It was Mark Pfeifle, a former aide to President George W Bush, who [...]