OMACA - Online Marketing And Communication Activities in Sweden AB » Uncategorized

No, Travelodge, you can not wait until March

admin — Tue, 10 Jan 2012 14:31:59 +0000

I am going on a business trip to the UK and have booked a room at the Travelodge – a budget hotel chain. Today I needed to change my check-out date. As I have booked the Flexible option I was able to change my booking up until 12 noon on the arrival day. Perfect.

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Swedes and their love for IKEA

admin — Tue, 01 Feb 2011 17:24:26 +0000

Last Wednesday Swedish television station SVT aired the first of two programmes where they revealed the truth about IKEA and Ingvar Kamprad (text in Swedish) – their own words. After the show the comments on IKEA Sverige’s Facebook page started pouring in and the love Swedes have for its yellow and blue company was obvious [...]

Is gender equality an utopia?

admin — Tue, 20 Jul 2010 12:51:34 +0000

In September the Swedes goes to vote. A topic of interest for me is the discussion around the tax reduction for household services like cleaning and wether it is a good thing for women or not. One take on it is that it is good because it creates jobs, and especially in a business that [...]

Celebrating one year as business owner

admin — Thu, 13 May 2010 17:09:05 +0000

I’ve been running my consultancy business for a bit over a year now and something like that requires a celebration, right? I wanted to celebrate in a way that wasn’t just fun but also made a difference.

I decided to support the work of Hand In Hand. Their aim is to eliminate poverty through enterprise [...]

Wasting time online?

admin — Mon, 13 Jul 2009 10:07:37 +0000

Sometimes my husband asks me “What do you do all day?”. This question arises when we have talked about how many billable hours I’ve done during a day and he looks at the list of other things that I could have done, like lawn-moving or painting the new bedroom, if I didn’t work a full [...]