OMACA - Online Marketing And Communication Activities in Sweden AB » Uncategorized

Are you friends with your parents on Facebook?

admin — Thu, 05 Apr 2012 14:45:28 +0000

Today I had the honour on behalf of Transfers (Swedish organisation working to bring the industry into class rooms) meet students at IT-Gymnasiet in Gothenburg studying Digital Design and Communication to talk about my work as communicator. We had a good discussion about what communication is, how best to brand oneself and private vs personal.

I also [...]

Competition is tough in the insurance business

admin — Tue, 20 Mar 2012 09:09:37 +0000

I have bought a new car. Well, new to me. A white Opel Corsa Swing. And I of course needed insurance. So I did a Google search on ‘compare car insurance’ and got a few hits on comparison websites.

I carried out a few searches and found the best price on Insplanet (in Swedish) [...]

Webcoast 2012 – my first unconference

admin — Tue, 20 Mar 2012 08:50:37 +0000

I spent the weekend in Gothenburg at Lindholmen Science Park where the unconference Webcoast manifested for the second year running. A great mix of people and topics.

At an unconference the participants create the agenda, or the Grid as it is called. At 20:00 on Friday the Grid opened up and everyone then had the same chance to add [...]

No, Travelodge, you can not wait until March

admin — Tue, 10 Jan 2012 14:31:59 +0000

I am going on a business trip to the UK and have booked a room at the Travelodge – a budget hotel chain. Today I needed to change my check-out date. As I have booked the Flexible option I was able to change my booking up until 12 noon on the arrival day. Perfect.

[...]

Swedes and their love for IKEA

admin — Tue, 01 Feb 2011 17:24:26 +0000

Last Wednesday Swedish television station SVT aired the first of two programmes where they revealed the truth about IKEA and Ingvar Kamprad (text in Swedish) – their own words. After the show the comments on IKEA Sverige’s Facebook page started pouring in and the love Swedes have for its yellow and blue company was obvious [...]

Is gender equality an utopia?

admin — Tue, 20 Jul 2010 12:51:34 +0000

In September the Swedes goes to vote. A topic of interest for me is the discussion around the tax reduction for household services like cleaning and wether it is a good thing for women or not. One take on it is that it is good because it creates jobs, and especially in a business that [...]

Celebrating one year as business owner

admin — Thu, 13 May 2010 17:09:05 +0000

I’ve been running my consultancy business for a bit over a year now and something like that requires a celebration, right? I wanted to celebrate in a way that wasn’t just fun but also made a difference.

I decided to support the work of Hand In Hand. Their aim is to eliminate poverty through enterprise [...]

Wasting time online?

admin — Mon, 13 Jul 2009 10:07:37 +0000

Sometimes my husband asks me “What do you do all day?”. This question arises when we have talked about how many billable hours I’ve done during a day and he looks at the list of other things that I could have done, like lawn-moving or painting the new bedroom, if I didn’t work a full [...]