The hype of social media has got a lot of people stumbling for footing. And a lot of people telling their agencies “We need to be on Facebook!”. Do you really?

As with all communication projects, social media needs a plan. Who are you trying to reach? Where are they? And even if you know [...]

I don’t think anyone has missed the hype around social media. But what is it?

For me social media is simply a way of meeting people. Technology is enabling something that man has always been doing: interacting with other human beings. Man is a social creature and we love to share our stories. It makes [...]

The other day I took the train to Stockholm and for once I had actually requested to be put in the quiet section of a traincar in order to be able to sleep (it was a very early morning trip). The meaning of those sections are that there should be no mobile phone calls and [...]